When searching for the perfect wedding gown. At The Wedding Dress, we make shopping for your

special day “an experience and not a Decision” Shopping for a wedding gown should be celebratory and

a wonderful moment sharing with your best I DO CREW!!

We live in a digital world and browsing online is an important part to see what kind of gown you are

drawn to for your wedding day. However shopping at a Bridal Salon, The Wedding Dress, has so many

benefits. You will have your own bridal room, your own stylist and a comfortable place for your I DO

CREW to sit and admire you in EVERY gown!

The Wedding Dress has put a few things together as to what to expect and some rules to follow.

Schedule an Appointment in Advanced, We do require appointments, it is very difficult to

accommodate a walk in to give her the full experience. You can always call last minute to see if there are

any cancellations Weekends are the busiest day for “SAYING YES TO THE DRESS” If you can make a

weekday appointment, we have less appointments and are more accommodating.

Do your Research, Look at our designers. We have a full page of gowns in different silhouettes,

colors and materials to browse. Knowing your price point. At The Wedding Dress our average gown is

around $1599.00. We have some gowns as low as $1199.00 for special order up to $3500.00. We do

have gowns to sell off the rack that range from $899.00 - $1500.00. OTR means that particular gown is

yours so we need to make sure the size is appropriate for you. Be upfront with your budget At TWD we

take your budget seriously. We like to keep you in that budget and not intimidate you with higher price

gowns. Timeline is also something to take in consideration. The ideal time is 1 year to have your gown

selected. It usually takes 6-8 months for a gown to ship and you will need to allow at least 3 months for

alterations. The Wedding Dress is one of the only Bridal Boutiques in the Rochester area to offer

alterations in house. This doesn't mean that you can take it to whomever you would like for alterations

and that you need to use TWD for alterations. It means we offer the service which is convenient for most

brides, but it also helps in purchasing your gown with our expert advice for changes and sizing.

Stick with a Small Entourage, ( I DO CREW), Trying multiple gowns can be overwhelming

for not only you but also others in the store and your Stylist. Your Stylist is concentrating on you and

your needs to make you happy and try what you want to try. To minimize too many opinions that could

cloud your judgment, stick to about 4 or less of your closest who will have you in mind and encourage

you look for your special day.

Share Your Honest Opinion, Your stylist may pull some gowns that you do not like from the

hanger However she may have pulled the gown based on what you have described to her. Sometimes

this is THE ONE, other times you just hate it. Be honest with your Stylist of what you like about a gown

and dislike. Don't talk yourself or let someone else talk you into a style or something you just do not

like. The Stylist, at TWD, knows all the gowns on the rack and will continue to pull until you find the

ONE!

Be Mindful of the Consultants Time, TWD end goal is for you to be satisfied with your wedding

gown purchase. We also understand that it is a big decision However if you prepare for your visit with

the steps above you will come with a great plan to find your gown and be considerate of your Stylist

time. Be prepared to purchase Sometimes you do need to think, but TWD asks that your respect the time

and effort and the planning that goes along with assisting you in trying gowns and guiding you through a

big decision. It is part of the experience!

The Wedding Dress also asks that you do not bring any outside food or drinks as accidents can be very

costly. We usually allow 2 hours for a visit Some visits last a bit long and some are not as long TWD

asks that you and your I DO CREW arrive on-time for your scheduled visit to be respectful of others and

their time. At this time TWD does ask that you do not bring small children to a visit as it is often hard for

them to sit a length of time and not touch or run around the store.

Alterations are available at TWD. We have limited availability and we require at least 3 mos. We do

have other very skilled seamstress that we recommend in various locations to TWD. Typically a bride will

need 3 appointments and they run usually about an hour Part of the alterations process is storing the

gown and steaming and pressing your gown. We also sell sell Wedding Gown Preservation for after your

wedding to store your gown.